The long and winding road to a dream.
1984. The music. The fashion. The hair. You may not see it now, but oh, I had some great hair then. As I reflect back on my college...
Mark Lilley
Oct 26, 20233 min read
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Insights with Davyd Smith with No Kill Colorado
The mission of No Kill Colorado is to make Colorado the safest state for homeless pets. NKC advocates that every pet finds a loving home.
Mark Lilley
Sep 21, 20238 min read
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Is your visual identity obstructing your mission-driven goals?
Many new or small businesses often view the creation of a logo and overall brand as a mere checkbox item, a task to be completed at the...
Mark Lilley
Jul 20, 20232 min read
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Distinguishing between visual identity design, brand recognition, branding, and a brand.
Tackling concepts that can mystify even the most seasoned of marketing professionals.
Mark Lilley
Mar 20, 20233 min read
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Let's talk about how a logo is not a brand.
Businesses and organizations come to me and my company, Factus Creative, asking for “a new brand.” They often want to change their logo,...
Mark Lilley
Jan 29, 20232 min read
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Insights with Jimbo Lord
About Jimbo & Jules After suffering through years of chronic pain and Lyme disease, Jimbo and Jules set out to heal themselves naturally....
Factus Creative
Dec 9, 20227 min read
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Insights with Lindsay Hampson
About ThisRock ESG ThisRock is on a mission to show 1,000 small and medium enterprises (SMEs) and their 10,000 employees over the next 3...
Factus Creative
Nov 23, 20226 min read
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When bad branding is bad for business
There's nothing complicated about it. Losing business can be a consequence of ineffective branding.
Mark
Nov 10, 20222 min read
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I don't care.
I DON'T CARE. It's never too late to be part of the growing solutions to improve the world. And that's what I'm doing. I've arrived at a...
Mark
Oct 29, 20222 min read
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