Mark Lilley
- Jan 29, 2023
- 2 min
Let's talk about how a logo is not a brand.
Businesses and organizations come to me and my company, Factus Creative, asking for “a new brand.” They often want to change their logo,...
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Mark
- Nov 10, 2022
- 2 min
When bad branding is bad for business
There's nothing complicated about it. Losing business can be a consequence of ineffective branding.
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Mark
- Sep 13, 2022
- 1 min
Perception is Everything
Creating disruption in the current market creates credibility and desirability for your business.
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